Phone Accessory Brands That Sell: Hoco, Borofone, 1HORA, UGREEN and How to Choose

Customers rarely walk into an accessories store asking for “a charger.” They want one that works, doesn’t run hot and, more and more often, comes from a brand they recognize. Choosing the right brands for your assortment helps you cover every budget, cut down on returns and stand apart from the store down the street. In this guide we look at the brands that move the most through Miami’s wholesale channel, what each one does best and how to mix them on your shelves.

How to choose brands before you look at names

• Price tier: you need at least one value option and one mid-range option in every category you sell.
• Warranty and replacements: the distributor should stand behind defective units.
• Availability: a brand that sells out every month doesn’t do you much good.
• Catalog breadth: a brand with chargers, cables, audio and power banks simplifies both your wall and your buying.
• Packaging: on a counter, a well-made box sells itself.
• Compliance: clear spec sheets and certifications if you sell to other retailers in the US.

Hoco and Borofone

Hoco is one of the most widely distributed mobile accessory brands in the wholesale channel. Its parent company was founded in 2009 in Shenzhen, China, and Borofone, launched in 2011, belongs to the same group, according to Lazada’s brand profile. Together they cover chargers, cables, power banks, earbuds and headphones, car accessories and smartwatches, with polished packaging and mid-range pricing.

The advantage for your store is breadth: you can build much of your accessory wall around one brand family and still offer models for different budgets.

1HORA

1HORA has a strong presence in Latin America, with official storefronts on the region’s marketplaces. It stands out for aggressive pricing on chargers (such as its 20W USB-C and 65W GaN models), cables, wireless earbuds and power banks. It’s a solid base for customers who want a low price without giving up a recognizable name.

UGREEN

UGREEN was founded in 2012 in Shenzhen and went public on the Shenzhen Stock Exchange in 2024, according to BGR. It’s known for its Nexode GaN chargers, high-power cables, hubs and networking accessories. It sits a tier above the brands above, which makes it a fit for office customers, laptop users and anyone who asks for “the best one.”

BWOO and TOOCKI

BWOO offers chargers, cables, audio and smartwatches at competitive prices. TOOCKI stands out in car chargers, GaN chargers and cables with touches like digital wattage displays or right-angle plugs. Both are good choices for rounding out categories and adding variety to the wall.

UNNO and TENDA

UNNO covers power banks, cables and accessories, while TENDA is a networking brand founded in 1999 in Shenzhen, with routers, mesh systems, range extenders and switches. If your store also serves homes and small offices, a networking line raises your average ticket.

EcoFlow

EcoFlow, founded in 2017 in Shenzhen according to Wikipedia, makes portable power stations (the RIVER and DELTA lines) and solar panels. It’s a high-ticket category that spikes during hurricane season and outages; our guide to portable power stations for hurricane season explains how to sell it.

EVERIZ, our own brand

Under the EVERIZ name we offer fast-moving products at wholesale prices: chargers like our 20W USB-C model, original-quality screens, iPhone batteries and EVERIZ PROTECTION hydrogel films. It’s the option for retailers who want margin on items that sell every day.

How to mix them on your shelves

General positioning within the wholesale channel; every brand has models at several price points.

A strategy that works: in each category, offer a value option for the price-only shopper, a mid-range pick as the house recommendation and, where it makes sense, a premium option for the demanding customer. That way nobody leaves empty-handed.

What to ask your distributor about each brand

• Are you an authorized distributor for this brand? It’s the best assurance that the goods are genuine.
• What’s the warranty and how are claims handled? Time window, process and whether you get a replacement or a credit.
• Which models are always in stock? A brand’s core products shouldn’t keep selling out.
• How often do new products arrive? Accessory catalogs turn over fast, and it pays to have the new models before the competition.
• Is there display material or spec sheets? They help sell, especially for brands your customers don’t know yet.

How to present brands in the store

Grouping by brand helps customers looking for a specific name; grouping by category (chargers, cables, audio) helps those who only know what they need. What works best in most stores is sorting by category and, within each one, from the most affordable option to the most complete, with the brand name clearly visible. Customers can compare in seconds, and you can recommend the mid-range option without any hard sell.

Mistakes to avoid when choosing brands

• Too many brands of the same thing: it confuses customers and spreads your inventory across slow-moving SKUs.
• Carrying only the cheapest brand: you lose the customer who’s willing to pay more for a name they know.
• Buying brands your distributor can’t restock: the gap on the wall is noticeable.
• Ignoring what customers ask for: if they ask for a brand you don’t carry, write it down and weigh it for your next order.

Next step

Review the brands you carry in each category and look for gaps in price tiers: that’s where sales are slipping away. EVERIZ is an authorized distributor of 1HORA, EcoFlow, Hoco, Borofone, BWOO, UNNO and TENDA, plus our own EVERIZ brand, with stock in Miami. Open a wholesale account or message us on WhatsApp to build your assortment.